MINI signs up as partner of the Red Bull X-Fighters World Tour 2012. The sporting sub-brand John Cooper Works will be ringside for the upcoming six spectacular events in the world of freestyle motocross.
For Ralf Schepull, Head of MINI Brand Communication, the appetite of John Cooper Works for imposing horsepower and ultra-sporty kit makes it an ideal partner for a series like the Red Bull X-Fighters World Tour. “Red Bull and the Red Bull X-Fighters World Tour 2012 are a perfect fit for the John Cooper Works brand,” says Schepull. “After all, both partners pride themselves on being unconventional and uproarious, power-packed and action-packed. Together they make an impressive team.”
The John Cooper Works experience – also found on the Red Bull X-Fighters World Tour 2012
The Red Bull X-Fighters World Tour 2012 will see the world’s leading freestyle motocross riders compete for prized championship points in front of enthusiastic crowds at six events spread over four continents. And the John Cooper Works sub-brand will add its own flavour to the Tour with some very special attractions of its own. For example, MINI customers can win a trip to one of the events and experience the inimitable world of John Cooper Works live when they get there.
A tour for the best of the best
Only the world’s premiere freestyle motocross riders qualify for a place on the Red Bull X-Fighters World Tour. Invitations are handed out based on a rider’s results from preceding seasons and performances in other top-tier events. The Red Bull X-Fighters World Tour 2012 will kick off in Dubai on 13 April, before visiting Glen Helen in the USA (12 May), Istanbul (16 June), Madrid (20 July), Munich (11 August) and Sydney (6 October).